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Jim Lobaito, Founder and President

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Jim LobaitoJim started his sales career during the 1980 recession. In a market where the unemployment rate went to 17.8% and interest rates skyrocketed to 20%, Jim became one the top sellers in his industry!

Since then he has set sales records and successfully grown companies during the recessions of 1991, 2001 and 2008. This track record of success during turbulent times makes him uniquely qualified to provide insight into how to grow a company regardless of the economic conditions.

Jim is a member of the National Speakers Association and is a featured speaker at conferences, as well as having articles published in national magazines. He is known for his ability to take what appears to be complex issues around sales, marketing, and personnel performance and give easily executable real world solutions. He is the author of The Turbulent Times Success Manual: How to thrive during turbulent times and co-authored 5 Hidden Sales Weakness: How they are costing you profits, margins and opportunity.

On January 1, 2000, Jim founded the Performance Group, a sales development company dedicated to helping company presidents increase profitability through the implementation of an integrated, systematic approach to improving the people, systems and strategies that impact sales. His company provides a sales leadership and salesperson placement services, sales training courses and consulting to businesses seeking the competitive advantage of a having a superior sales force.

Performance Group works with companies that are, or want to be, sales driven and growth orientated. Clients often comment that they receive a clearer sense of direction and capability in addition to revenue growth.

Jim is the creator and host of the weekly show BizTalk on WHO Radio. Podcasts of the BizTalk show can be heard at

Jim writes weekly sales blog based on real world selling situations where he provides practical advice for today’s toughest sales challenges. To subscribe, contact us at


Michael Andersen, Lead Consultant

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Michael AndersenMichael is a seasoned business coach and strategist who focuses on revenue growth and entrepreneurial development opportunities. Over the last 25 years he has incubated, acquired and divested multiple companies, and as a senior executive and/or owner has overseen all aspects of business operations for companies with as many as 50 professional employees. His significant role as a consultant also expanded his field of experience to include leadership on projects with company executives at Wells Fargo, Sprint, John Deere, AgReliant, Novartis Pharmaceuticals, Marsh McLennan, General Mills, and Brinker International, among others. Over the last few years he has also become business coach to a number of smaller company presidents, owners and sales executives.

Built on the foundation of his BBA from the University of Iowa and his MBA from Drake University, Michael has added certifications in several disciplines including sales, project management, technology, and human resources. He also keeps up with current trends and research through his work as an adjunct professor for Simpson College. Known for his ability to explain “the why behind the what” and then “now what, so what”, he has, through his passion for training, developed over 3000 business professionals.

Throughout his career, Michael has focused on sales and marketing related projects. His strong direct selling and sales management experience provides a good foundation for relating to these needs. He has led brand development, marketing strategy, sales force development, sales organizational alignment, public/private web concepting and development, CRM implementation, and event management projects.